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Say goodbye boring rainy days and the summer holiday blues Floam is here and its the answer to every restless tot and exhausted parents prayers.

After taking America by storm, Floam has set itself up to sweep this side of the Atlantic, leaving all other toys in its rainbow coloured wake.

"But what is Floam?" we hear you ask. Floam is a microbead compound. Its modeling-clay-meets-porridge. With hundreds of tiny balls that give it a stretchy quality, a lightweight feel and a funky, Floam-like texture.

Floam dries hard but if kept in its airtight container, it lasts for ever. Floam manages to stick to almost everything without being messy. Its squishy, stretchy and can transform anything into a fun Floam creation.

Customise jewelry with Floam, create this seasons must have accessories.

Floam can be crafted like modeling clay or rolled flat and cut into shapes with pastry cutters.

Different colours of Floam can be mixed to create wacky new hues for your Floam art.

Roll, mould and cover Floam to create a host of wacky Floam creations.

Make a model out of kitchen foil then coat it with a layer of Floam.

Floam dries hard so why not jazz up those school folders with some funky floam art.

Stick Floam to windows or mirrors for a stained glass effect.

Forget all those messy rainy days spent scrubbing paint from under the kitchen table or picking cookie dough from behind the dog's ears.

Floam's safe, fun to use and it makes no mess. The microbeads that make up 95 percent of the Floam compound stick to each other but can easily be removed from other surfaces.

Floam can be moulded into just about any shape and can turn just about anything into a funky piece of Floam art.